Gyms just don't generate enough revenue from nutrition coaching.
Despite the fact that nutrition services naturally link up with fitness coaching, most gyms aren't seeing much movement at the bottom line.
The stats: About 74 percent of gyms offer some sort of nutrition coaching, but these services only contribute about 4 percent to gross revenue, on average. That number is far too low, and gym owners are leaving money on the table. Worse, they're missing a golden opportunity to help clients get results faster.
Ric Thompson of CrossFit PTC implemented a nutrition-coaching program that benefits his gym in a big way. He created Smart and Simple Nutrition to deliver habits-based coaching, and the company also partners with other gyms to help them generate nutrition revenue.
In this episode, Ric talks with Chris Cooper to offer advice on selecting nutrition coaches, onboarding clients, navigating legal restrictions, and building a nutrition program that will create long-term success for clients and business owners.
Links
Book a Call
Gym Owners United
Smart and Simple Nutrition
0:54 - Why your nutrition program is failing
1:21 - Finding the right coach
10:00 - How to roll out your nutrition coaching
13:55 -Smart and Simple integration
16:26 - Legalities
18:22 - Real-life example
21:45 - Social media and marketing
