Description

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In this episode:

Looking to boost your business with online advertising? Unsure whether to invest in Facebook Ads or Google Ads? In this episode, I'm discussing both platforms' advantages and disadvantages. Whether you're a social media enthusiast or a search engine aficionado, this episode is for you if you want to make an informed decision and maximize your advertising efforts. Get ready to discover which platform is better suited for your business needs!

In this episode, you will be able to:

1. Learn the key differences between using Facebook and Google ads for marketing purposes.
2. Discover how understanding the stages of awareness in a buyer's journey helps determine the right advertising channel to use.
3. Find out why it's important to consider customer acquisition and brand marketing when utilizing social media and search engine ads.

Full Show Notes Here!

Links & Mentioned Resources

Ep 140: 5 Stages of Awareness
Episode 152: How to use email (the right way) to convert leads to customers
Episode 232: 3 Things To Must Know Before You Run Social Media Ads (Or you could lose a lot of money)
Episode 228: Social Media Strategies for Startups

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No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.