Let's talk about Organic versus Paid traffic, Cosplay Fam -
Organic – free and under-priced attention – Facebook, Instagram, Vero, YouTube, and any other space you do not own that you post to and it grabs attention and gives people an option to continue to engage with you and build a following – you gain this through free means
Google can bring you organic traffic – to your website and other spaces, provided you're setting up for it and feeding it what it wants. Not as tricky as it sounds.
Paid – You’re spending money in a number of different ways – this is advertising
Using sponsored content, FB Ads, subscriptions and lead pages, Google Ads (PPC) or some other method – produced videos, produced content/media.
This is not buying followers (it’s not really traffic), but it is spending money on trying to increase traffic.
This is why you do it – increase traffic – build attention – bring people in – capture their attention...
But WHY you do it – your WHY should be very clear. It will work best, paid or organic if it is clear.
THE Resource for this on YouTube is Neil Patel. All his tips are also free, and I suggest you take a look:
https://www.youtube.com/user/neilvkpatel
What do you want to be inside of Cosplay and is the growth and use of these marketing tools for marketing and growth important to you?
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