In Cosplay, and online in general, there's a difference between creating a brand and creating a persona - either for that brand you're creating or for another.
You hear self-branding is everywhere and the best / easiest way to create a "passive income" or build a money-making business for yourself with something that you have a passion for. Become the Influencer.
Money aside, let's talk about what a self-brand (you) is and how it works to attract an audience online and get into influencer marketing and sales as a Cosplayer - it is possible, but it may be a little different that you've thought.
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