Description

In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators.

She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging talent, and how Barclays measures the success of this bold employer brand experiment.

Key Topics Covered:

• How Barclays launched the Creator Club
  
• Empowering early-career employees with creative freedom
  
• The role of trust and leadership in advocacy success
  
• What happens when brand voice meets employee voice

Packed with forward-thinking strategies and inspiring examples, this episode is a must-listen for employer brand professionals and advocacy leaders.

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