Most loan officers think the answer is more leads, more spend, more marketing, and more chaos. The money isn't in the leads you're chasing. It's in the leads you already gave up on.
In this video, I'm breaking down:
-How to properly classify a lead instead of lumping everyone into "dead"
-How top producers create massive volume from old leads
-How to turn one lead into repeat business day after day, month after month, and year after year
If you're a loan officer sitting on a database full of people you "followed up with once" this is where your next deals are coming from.
It's time for you to finally stop burning money on new leads.
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