In this episode of Coffee Nº5, I sit down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to unpack the real state of PR in 2026—without buzzwords and without nostalgia.
PR is no longer about isolated placements or one-off moments. It’s about ecosystems. Marketing, digital, retail, Amazon, influencers, AI, and brand narrative now live in the same room whether brands like it or not. If one piece breaks, momentum breaks.
We talk about what brands consistently misunderstand: influencer ROI, launch events that don’t move the needle, why “just PR” doesn’t exist anymore, and why communication across teams is now non-negotiable. We also dive into how AI is reshaping authority, discovery, and credibility—making long-term PR maintenance more important than ever.
This episode is a grounded, honest look at PR as it actually works today—and why partnership, clarity, and integration matter more than hype.
We'll talk about:
For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
