We sit down with Macaulay Williams to explore how Duck Club blends culture, craft, and sharp pricing, from a $29.99 92 proof sipper to a $39.99 110 proof High‑Brass. The talk ranges from rickhouse science to market oversupply, with a clear stance on blending, transparency, and conservation.
• origin story of Duck Club and the hunting clubhouse ethos
• Riley Green as co‑founder and authentic voice
• conservation support for Ducks Unlimited and Delta Waterfowl
• blending philosophy, extraction vs oxygenation
• why 53‑gallon barrels matter for balance
• detailed breakdowns of the 92 proof and 110 proof blends
• pricing strategy and value in a corrected market
• transparency via batch info and QR codes
• sourcing vs contract distilling trade‑offs
• branding, nostalgia, and reaching younger drinkers
• proof, flavor, and where whiskey shows best
• rollout plan across 28 to 30 markets and merch
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“Make sure you live your life like us, uncut and unfiltered.”
A new bourbon with duck blind DNA lands with a clear promise: real flavor, real value, and a story that actually fits the bottle. We welcome Macaulay Williams, CEO of Morningside Brands and co‑founder of Duck Club, to pull back the curtain on launching a spirits brand that marries hunting‑camp camaraderie with disciplined blending and transparent pricing. From his pivot out of law to building multiple labels, Macaulay explains how market cycles, barrel science, and brand identity shape what we pour.
We dig into the mechanics that matter—extraction vs oxygenation, why 53‑gallon barrels are a sweet spot, and how rapid aging shortcuts often miss the mark. Then we taste through Duck Club’s lineup: a 92 proof Kentucky‑plus‑Indiana blend at $29.99 that drinks far above its price, and the 110 proof High‑Brass at $39.99 that layers in eight‑year Kentucky character and a caramel‑rich finish without chasing heat for heat’s sake. Along the way, we touch the fallen rickhouse saga, climate‑controlled warehouses, and why blending may be American whiskey’s most exciting frontier right now.
Culture is the throughline. Duck Club leans into the real rhythm of duck season—cold mornings, warm fires, and shared stories—and pairs it with conservation action through Ducks Unlimited and Delta Waterfowl. With country artist and die‑hard hunter Riley Green as co‑founder, the brand reaches younger drinkers without losing authenticity, using vintage‑inspired design, batch transparency, and lifestyle merch to widen the tent. If you care about flavor, value, and a brand that shows its work, this conversation will recalibrate what you expect from a $30–$40 bottle.
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