Dr. Sarolta Szabo grew her dermatology practice from 3,000 to 18,000 square feet, cut her clinical days in half, and took six weeks of personal vacation last year — here's how she did it.
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In 2020, she was calling private equity firms to sell. By 2025, she had two locations, 50 staff, and her life back.
In this episode, I sit down with Dr. Sarolta Szabo — dermatologist and founder of Alta Vista Dermatology in Highlands Ranch, Colorado — for a conversation that covers the full arc: opening her practice from scratch in 2010, grinding through 10 years of trial and error, hitting a wall, and then making a decision that changed everything.
Dr. Szabo gets honest about what nearly drove her to sell — the burnout, the loneliness of the CEO role, working nights after the kids were in bed, and building without a roadmap. She talks through how she made the transition from working in the business to leading it, how she navigated growing with a spouse who wasn't initially on board with coaching, and how she rebuilt after losing five providers in a single year. She also shares what she believes about the role of community, accountability, and coaching at every level of growth — and why she thinks you either have a coach or a therapist, because doing this alone has a ceiling.
This is the kind of episode that makes you want to go back and listen again.
Tune in and get inspired!
Timestamps:
00:00 Teaser clipÂ
01:30 Introduction — why Dr. Una is excited about this guestÂ
02:35 Dr. Szabo's background and how she started her practice in 2010Â
05:15 10 years of trial and error — what growth looked like before EBSÂ
06:50 Hitting a wall in 2020 and calling a private equity firmÂ
08:25 Finding EntreMD and deciding not to sellÂ
09:50 Joining EntreMD Business School on her 50th birthdayÂ
12:40 The community and why it changed everythingÂ
13:50 Private equity vs. private practice — what her life would look likeÂ
17:00 Her true entrepreneur mindset and her father's influenceÂ
19:15 What the practice looks like today: 2 locations, 18,000 sq ft, 50 staffÂ
22:00 Working two and a half clinical days a week and six weeks of vacationÂ
23:35 How growth affected revenue and profitÂ
29:00 Transitioning from clinician to CEO — grieving the patient relationships
 33:30 Continuing to market through every stage of growthÂ
35:55 Losing five providers in 2024 and rebuilding in 2025Â
38:30 Navigating a spouse who wasn't on board with coachingÂ
42:30 Strategy for bringing a resistant spouse along graduallyÂ
45:30 Show don't tell — how results do the convincingÂ
48:35 Who you become in the process of buildingÂ
50:50 The business is a tool — what that really meansÂ
55:15 Private practice is not dead — encouragement for the discouraged doctorÂ
56:35 Start small: CEO time, part-time hires, find your communityÂ
01:00:00 The importance of tracking small wins every dayÂ
01:02:35 Where to find Dr. Szabo and Alta Vista Dermatology
Additional Resources:
Connect with Dr. Sarolta Szabo
Website: altavistaderm.comÂ
Instagram (Practice): @altavistadermÂ
Instagram (Personal): @drsaboderm
Facebook: Alta Vista DermatologyÂ
YouTube: Alta Vista Dermatology
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