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One of the worst things that can happen to you as an entrepreneur is spending your time on the wrong things.

Optimizing what doesn’t need to be optimized. Investing in what doesn’t need to be invested in. Working on things that won’t move the needle in your business. It’s frustrating, exhausting, and it keeps you stuck.

That’s why, in this episode, I’m breaking down 7 vanity metrics that do nothing other than distract you from what really matters. These are things that look great on the outside but don’t actually drive business growth. And the truth is, so many entrepreneurs have these vanity metrics on point… but when it comes to the real business drivers? They’re unclear or completely unaware.

After you're done listening to this, you will be very clear on what the needle movers are, the things you need to invest in, the things you need to optimize, and the things you actually need to pay attention to. 

So, without further ado, let’s jump right in! 

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