In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:
- Recognize marketing terminology and implications for Medical Affairs activities
- Identify the relevance of market analysis for business decision-making
- Define the importance of competitor analysis and forecasting in marketing and sales
- Recall the value of cross-functional perspectives in decision-making
- Outline the consequences of non-compliance in pharmaceutical activities
- Provide a perspective on how Medical Affairs can bring value to marketing and sales organizations
