Welcome to a bonus episode of the podcast! In this first installment of the 'Rebrand' series, Alora takes us through her journey of rebranding. She highlights the importance of self-discovery, especially for those who tend to prioritize others over themselves. Alora offers valuable insights on finding and understanding your 'why' to maintain a strong brand identity.
00:00 Welcome to the Podcast
00:21 The Rebranding Journey Begins
01:06 Introducing the Behind the Brand Series
01:27 Understanding Your Brand Promise
02:04 The Importance of Knowing Your Why
03:13 Personal Branding in a Saturated Market
03:45 Connecting with Your Dream Clients
06:11 The Role of a Brand Strategist
07:07 Preparing for a Major Rebrand
08:40 Embracing Creativity and Messy Action
10:11 Conclusion and Final Thoughts
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