We are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset management brand. Also in studio with Twink is Dan Cordoni, Associate Creative Director, and Richard Sherwell, Client Partner at Publicis Sapient.
Themes covered in the podcast:
- Unique challenges in creating a new brand
- Insights into stakeholder management
- How to brief your creative agency and work with them to deliver on it
- The process and challenges of creating a brand name
- Building brand identity, narrative and articulation
Courtney Waterman is a highly experienced marketer with over 25 years’ experience in asset management, leading marketing teams at firms such as Janus Henderson, Blackrock and Schroders.
Dan Cordoni is the Creative Lead at Publicis Sapient, a digital transformation partner helping established organisations get to their future digitally-enabled state. With more than 15 years’ experience operating at the boundary of design, strategy and technology, Dan joined Publicis Sapient over two years ago to help create highly relevant, beautifully crafted experiences that define brands and unlock business value.
Richard Sherwell, Client Partner at Publicis Sapient’s Financial Services vertical, specialises in working with wealth and asset management clients. During the last 15 years he has led a variety of brand, marketing, creative campaign and technology engagements. He has worked at small, medium and large agencies, always focusing on the wealth and asset management sector.
The AIM High podcast is hosted by Twink Field, CEO and Founder of White Marble Marketing and The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused on conversations with a range of investment industry experts talking about the opportunities and challenges of financial services, the evolution and impact of products, practical investment marketing insights and personal development for careers. Welcome to the AIM High podcast, hosted by Twink Field, CEO and Founder of White Marble Marketing, for The Association of Investment Marketers (AIM). AIM creates content and resources designed specifically for marketers within the investment management world. The AIM High podcast is focused on conversations with a range of investment industry experts talking about the opportunities and challenges of financial services, the evolution and impact of products, practical investment marketing insights and personal development for careers.
