Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%.
He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.
This episode is all about neuroscience and storytelling!
We’re talking about…
Download chapter 1 of Seth’s book, How To Hack Humans: Storytelling for Startups!
SHOW NOTES: https://themichellefernandez.com/podcast/137
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Website: themichellefernandez.com
