Communicating chiropractic by 1st meeting the patient's needs
Answer the BIG THREE first.
1) Can you even help me?
2) How long will this take?
3) How much is this going to cost?
Then, you have 8 seconds to build trust and 20 seconds to communicate chiropractic.
Listen to me explain chiropractic and then give some metaphors you can use in your day to day practice.
