Moving your business forward by serving others
Excerpt from: Sell or Be Sold by Grant Cardone
"People don't care how much you know until they know how much you care."
If you want to move your business forward, you have to realize a sales transaction is not about how much you know about your product or service and why it is awesome. Moving your business forward requires you to understand the needs of the consumer sitting before you.
Stop preaching. Start listening.