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We should be building sustainable businesses that can outlast an economic downturn with no or minimal employee layoffs. Long-term sustainability can be achieved by getting more creative in generating new lines of revenue. The year 2020 taught us that you must never get complacent with the business model. Keep looking at new ways to bring in revenue.

Episode outline:

  1. We can never be complacent with the business model,
  2. We must include crisis situations into our long term models and projections, and 
  3. We must change our retained earnings approach so the business can survive in the long term.

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