Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, Walkers, CALM, and the Grand Prix winning Nurofen from McCann London. What a night for McCann. They also won Agency of the Year and took home a total of seven awards. You can see all of the creative work from these interviews on our website at onstrategyshowcase.com.