If you're considering launching a Kickstarter campaign, or if you're in the middle of prepping your KS launch, then this episode is here for you! Julie Underwood Richardson is the inventor of Shoe Bae and also the creator of the Women Inventors - Product Based Entrepreneurs on Facebook. Julie is a champion for helping women inventors succeed within her group, and her informative and honest posts about Kickstarter is why she joined us for today's episode.
Julie's experience with Kickstarter was a rollercoaster for sure. After earning nearly $7,000 on her first day, her project had a great start. But ultimately Julie faced struggled to hit her target goal. Today, Julie's patent-pending invention, Shoe Bae is the driving force behind her thriving online business, and she still credits Kickstarter with pushing her to get her business off the ground. In this episode, Julie share's her honest truths about the benefits and drawbacks of launching a Kickstarter campaign. She shares estimated costs for video production and working with PR companies, and reminds us to not overlook key points that could make an even successful Kickstarter unprofitable.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/14
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt
