Ready for a myth-buster? How about 5?
For today’s episode I’m going to dispel 5 myths you may have about the toy industry and share personal stories, and lessons that you can learn from each of these myths. When I first started my toy career I had a pretty clear idea about what it would be like to work in toys. I thought I knew what I’d be doing every day, who I’d be working with, and what would be driving my design decisions. Over the past decade, as I learned what really goes on behind the toy curtain, I’ve also come to be aware of myths other aspiring toy creators have about this industry.
The goal of today’s episode is to help you clarify your thinking. If you’ve been hearing a lot of “no” as you’ve been pitching your toy or game idea, this episode could help shed some light on why. We’ll touch on the correct use of intellectual property, who leads the toy development process, why toys are designed to price first, when patents are necessary, and the different paths you might take if you’re just breaking into this field.
Let’s dive into the episode.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/54
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt
