Getting publicity for your toy business can seem like a daunting task at first. Imposter syndrome is often the culprit preventing many toy entrepreneurs from getting their name and toy products a well-deserved spotlight. Having been featured on NBC’s Access Daily, interviewed by Marie Forleo, and Amy Porterfield, I have a few tricks up my sleeve to teach you about getting media coverage.
By the end of today’s episode, you’ll have the tools you need to start highlighting and pitching your creative business to get major publicity. There are no shortcuts here, no quick wins, but there is a simple process that when done correctly will help you build a business that media outlets and public figures WANT to talk about.
This episode will highlight the importance of creating a content library of what you know, create, and believe in so that you form a clear identity and perspective that is easy for the masses to relate to. If you’re curious how I manage to land feature after feature and help my students do the same, then listen in to this episode.
MENTIONED IN THIS EPISODE:
For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/81
About My NEW Podcast Art:
The podcast art for Season 6 of Making It In The Toy Industry features product illustrations of toys and games I helped guide in Toy Creators Academy and TCA Accelerator. Tap the brand name below to check them out!
Playcor by Courtney Smithee
9 to 5 Warriors by Brandon Braswell
Catoms by Kieche O'Connell
The Lunch Room by EAP Toys and Games founder, Chrissy Fagerholt
