What happens when millions of people are forced to change familiar habits almost overnight?
Markets move.
Recorded in February 2021, this solo episode captures Peter Boolkah’s assessment of three areas being rapidly transformed by new digital behaviour:
Peter examines how the pandemic accelerated the adoption of video communication, digital learning, app-based ordering and frictionless payment technology.
You’ll discover:
The enduring lesson is not which investment opportunity from 2021 produced the greatest return. It is how founders can recognise a lasting shift in customer behaviour and redesign communication, distribution and delivery around it.
Used well, technology also reduces operational dependency. Recorded education, digital communication, automated ordering and contactless payments allow systems to carry out work that would otherwise require repeated human intervention.
ARCHIVE NOTE
This episode was recorded in February 2021. Company valuations, user numbers and investment forecasts reflect Peter’s understanding and predictions at that time. They should not be treated as current figures or financial advice.
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
