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If you need to watch your people to know whether they are working, the problem may not be remote work. It may be how the business hires, communicates and measures performance.

In this episode, Peter Boolkah speaks with Ross Kimbarovsky, founder and CEO of crowdspring at the time of recording, about building and leading a distributed team.

Crowdspring began recruiting people based on their ability rather than their location long before remote working became mainstream. Ross explains why successful remote leadership starts with hiring the right people, giving them genuine autonomy and measuring their contribution rather than their physical presence.

They also explore the realities of freelancing, the importance of written communication, making decisions with incomplete information and why entrepreneurs must continue adapting their messaging and visual identity.

You’ll discover:

• Why measuring performance is easier than hiring the right remote employees
• Why Ross prioritises written communication over conventional CVs
• Why some people thrive remotely while others need greater structure
• How autonomy and accountability reduce the need for micromanagement
• Why becoming a freelancer means building a business, not simply doing the work
• How founder control can prevent a team from operating independently
• Why indecision can be more damaging than making a mistake
• How messaging and brand presentation influence trust and credibility

This conversation was recorded in 2021, so some of the pandemic references reflect that period. However, its central lessons about hiring, trust, communication, autonomy and founder dependency remain highly relevant.

GUEST INFORMATION

Crowdspring: https://www.crowdspring.com
Ross Kimbarovsky on LinkedIn: https://www.linkedin.com/in/rosskimbarovsky

CONNECT WITH PETER BOOLKAH

Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah

ABOUT PETER BOOLKAH

Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.

He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.

Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.

His approach is direct, practical and built around one simple question:

Do you own the business, or does the business own you?

Learn more at https://www.boolkah.com