Description

Have a marketing question? Text it here!

Resident matching isn’t “extra.” It’s a move-in multiplier. 💥

In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.

Because here’s the truth: people don’t just move for care.  Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.

The Discussion:

• Why friendships are a conversion tool (and a culture builder)
• The 3 moments resident matching matters most:
  1. before the resident ever visits
  2. when they decide to move in
  3. when they’re moving into a shared room/suite
• What families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)
• The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)
• How to involve staff in matching so they feel ownership in the move-in

Free Resource:

COMING SOON: Buddy System Implementation Guide
Want it early? Email: tiffany@startwithoccupancy.com

What’s Next:

I’m gearing up for two big programs going into January 2026:

• Momentum Marketing Bootcamp (10 weeks program) 
• Compass Rose XL cohort (12 months) for new owners or under 50% occupied

If you’re loving this series:

Share this episode with another operator, we’re all in this together!

Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.

And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December  29th with special charter pricing.

Take what you need. Share what helps. Come back for more. 🎧

Support the show

Want more? Tips, workshops and trainings are available to you!

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.