Description

#005 - Repeat after me: I can get paid well while doing work that I love! 

Determining prices for your pet photography business often feels like throwing a dart at the wall. Are you charging too much? Too little? Will you ever land one of those four-figure sales you see other photographers talking about on Facebook?? 

This episode covers how to approach your pricing strategy, and how to think about the value you're offering potential customers. Whether you're looking to shoot high-volume, low-cost or take on only the occasional high-end client, it's important to be deliberate in creating your pricing model and the business structure that supports it. 

What To Listen For: 

• How to avoid the common pricing mistake most photographers make
• What “brand alignment” means, and why it’s critical for your business
• Why creating amazing images isn’t enough to justify high prices
• One super-simple way to increase your perceived value

Don’t forget that when you leave a review (wherever you listen to podcasts), you can include questions about whatever’s been a challenge for you in your business. This is the stuff of future podcast episodes, so take advantage of the opportunity to ask!  

Resources From This Episode: 

• Hair of the Dog Academy: https://hairofthedogacademy.com 
• FREE Pet Photography Pricing Guide: https://learn.hairofthedogacademy.com/pricing 
• Hair of the Dog Facebook group: https://www.facebook.com/groups/hodcommunity/ 

Download a PDF transcript for this episode:

Join Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential
November 11th, 12th, 13th at 2 PM EST Daily

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.