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One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.
Guest Rory Sutherland, Vice chairman Ogilvy UK
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Check out Nudgestock 2021
Have a listen to Rory's excellent podcast
Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026
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