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Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?
Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.
Listen For
5:21 Segmenting NASA's Audiences
9:38 Making Complex Science Relatable
11:02 Collaborating with Partners - There's Space for Everybody
21:30 Answer to Last Episode’s Question From Guest Arik Karani
Guest: Brittany Brown
NASA Contact | Website | X | LinkedIn | Instagram | YouTube
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