Description

🎙️ Creating Compelling Content for Gen Z: Values, Authenticity & the Future of Engagement | Brand of Brothers

In this high-energy episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz dig into the mindset, behavior, and expectations of one of today’s most powerful consumer groups—Gen Z. From values-driven branding to short-form video content, Gen Z is reshaping how companies create, market, and connect.

As two Gen X creatives looking to understand and authentically reach Gen Z, Doug and Johnny explore everything from TikTok culture and AR/VR adoption to brand ethics, social responsibility, and the rise of new platforms and influencer types.

If you’ve ever asked yourself, “How do we create content that Gen Z actually cares about?”—this is the episode for you.

🔍 What you'll learn:

• How Gen Z consumes and interacts with content differently than Gen X or Millennials
• Why authenticity, transparency, and values alignment matter more than polish
• The importance of short-form content (TikTok, Reels, YouTube Shorts) in Gen Z engagement
• Insights into Gen Z’s attitude toward consumerism, climate change, mental wellness, and DEI
• Examples of brands doing it right—like Tom’s Shoes and other socially-conscious companies
• How Gen Z’s platform choices (TikTok, Snapchat, YouTube) reflect their deeper priorities
• Where AR/VR technology might (or might not) fit into Gen Z’s digital habits
• How to balance technology and ethics in content strategy

💡 Who this episode is for:

• Marketers and content creators targeting Gen Z
• Brand strategists looking to future-proof their voice and messaging
• Agencies trying to connect with younger audiences authentically
• Founders and entrepreneurs building socially aware and community-driven brands
• Anyone who still thinks MySpace was a peak digital moment (spoiler: it wasn’t)

Doug and Johnny tackle it all with humor, humility, and honesty—from Gen X nostalgia to Gen Z’s push for purpose. Learn how to pivot your strategy, rethink your storytelling, and stay relevant with the generation that expects more from brands.

Presented by Remixed – where purpose-driven brands come to life with strategic creativity.

🎶 Music by PRO
 🎙️ Produced by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Find more at BrandShowLive.com
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 👍 Like, share, subscribe—and stay relatable.