🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers
In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.
From the early stages of naming and domain grabbing to post-funding pivots and rebrands, they share candid stories, common pitfalls, and practical tips for designing a visual identity, establishing brand consistency, and building authentic community engagement—even before you can afford a full-blown agency.
🔍 Key Topics Covered:
- Why a logo is only a tool—not the brand itself
- The importance of visual identity: colors, typography, patterns, consistency
- How to create an authentic brand story—even with minimal resources
- The role of developer outreach, in-person events, and community-building in early-stage growth
- Creating a content marketing strategy that works with limited bandwidth
- What goes into a brand guide (brand Bible) and why it’s worth the investment
- Tips for managing your brand across social media, vendors, and events
- Choosing effective visual formats—from quote graphics to infographics and video
- Leveraging short-form content (Reels, TikTok, Stories) while staying on-brand
- Best practices for startups to prioritize online presence and engagement
- How to write and distribute content that LLMs can crawl for long-term visibility
- Understanding the shift from SEO to AI-optimized content (LLMO / AIO)
- The evolving role of AI as a search tool—and how startups can futureproof their brand content
💡 Who this episode is for:
- Startup founders building brand equity on a shoestring
- Marketing leads trying to juggle storytelling, visuals, and community growth
- Creative professionals guiding early-stage brands through rapid pivots
- Content marketers and social media managers developing lean strategies
- Anyone curious about how branding intersects with tech, AI, and human connection
Doug and Johnny cover it all—from real startup war stories to tactical takeaways and future-focused insights. If you're navigating startup branding, you’ll walk away with clarity, direction, and a few laughs.
Presented by Remixed – helping startups and established brands craft identities that convert and connect.
🎶 Music by PRO
🎙️ Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
🌐 Learn more at BrandShowLive.com
📱 Follow: @BrandShowLive on all social platforms
👍 Like, share, subscribe—and keep your brand human.
