Description

🎙️ The Art of Storytelling in Branding: Authenticity, Voice & Visuals | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz explore the powerful role of storytelling in branding—from how it creates emotional connections with audiences to why authenticity and narrative alignment are essential in today’s market.

Drawing on real-world examples like Disney, KFC, and even the lesser-known lore of Pleasure Island, they reveal how brands build mythologies, shape consumer perception, and develop narratives that reinforce their ethos, mission, and visual identity. Whether you’re building a brand from scratch or revamping your messaging, this episode unpacks the core of why stories sell—and why bad stories break trust.

🔍 What you’ll learn:

• Why storytelling is the foundation of authentic branding
• The difference between verbal and visual storytelling—and how they work together
• The 5 questions every brand narrative must answer: Who, What, When, Where, and Why (+ How as a CTA)
• Examples of effective brand storytelling from Disney, Super Bowl ads, and even Colonel Sanders
• When it’s okay to use fictional narratives—and when it can backfire
• How visual elements like color, typography, and tone reinforce the brand story
• Why some stories get “retired” due to cultural shifts and controversy
• How brands can future-proof their narratives without losing authenticity

💡 Who this episode is for:

• Brand strategists and creative directors building emotional resonance
• Entrepreneurs and founders refining their company’s mission and voice
• Content marketers looking to craft consistent and compelling brand messaging
• Designers and copywriters shaping brand identity across platforms
• Anyone curious about how Disney, KFC, and others use stories to stick in our minds

With wit, experience, and a nod to Gen X sensibilities, Doug and Johnny break down the storytelling anatomy behind some of the world’s most enduring and emotionally resonant brands. Listen in to learn how to make your brand mean something—and how to make your audience care.

Presented by Remixed – The branding agency that tells stories people believe in.

🎶 Music by PRO
 🎙️ Production by Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 More at BrandShowLive.com
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 👍 Like, subscribe, and keep the story going.