Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business get untangled with clarity, humor, and zero fluff. In this episode, we tackle another commonly misunderstood topic: what advertising actually is, and how it fits into branding and marketing without being confused for either.
🔥 In this episode:
• The clear hierarchy of branding, marketing, and advertising and why mixing them up causes bad decisions
• Why branding sets meaning, marketing creates connection, and advertising buys attention
• Advertising as a tactic, not a strategy, and why it only works when the foundation is solid
• The megaphone metaphor and what advertising really amplifies
• Whether businesses can survive without advertising and when word of mouth actually works
• PPC explained in plain language and why it is often the best starting point
• Awareness campaigns versus conversion campaigns and how to choose the right one
• How Google Ads can help or hurt depending on how you use data
• Why audience location matters more than trendy ad channels
• What OTT advertising is and how it compares to traditional broadcast ads
• ROAS explained and why short term thinking breaks ad performance
• Why cutting marketing spend is usually the first and biggest mistake during downturns
• How stopping advertising slows your funnel long after the ads stop
• AI driven advertising, what is overrated, what feels inauthentic, and why audiences can tell
• Underrated tactics like retargeting and why “annoying” ads often work
• A minimum viable advertising strategy for small and midsize businesses
• Where podcasts and content marketing fit and why they are not conversion tools
💡 Whether you are a small business owner feeling pressure to “run ads,” a marketer trying to justify spend, or a founder navigating budget cuts, this episode brings advertising back to reality. You will learn how to think about ads as part of a system, not a silver bullet, and why attention without strategy is just noise.
🎧 Listen now to learn how to:
• Decide when advertising makes sense and when it does not
• Choose channels based on audience behavior instead of hype
• Measure ad performance without panicking over short term results
• Avoid common traps that waste ad budgets
• Build advertising that supports long term growth instead of quick hits
Presented by Remixed, the full service branding agency helping companies craft, launch, and grow powerful brands.
🎶 Music by PRO
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