She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue...
That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase, or hiring the help you need because some part of you whispered "what if it dries up" — this one is for you.
We get into where that fear really comes from, why hitting a bigger number never makes it go away, and the loop it traps you in: the fear makes you play it safe, playing it safe keeps your studio small, and then you read your small numbers as proof the fear was right. I'll show you how to break that loop — not with a pep talk, but by becoming an evidence collector for a new belief. Plus the one simple practice you can start today that tells you whether it's safe to grow.
In this episode:
The one thing to do this week: Start an evidence file. Write down how many brand-new people started a membership or intro offer in the last 30 days, plus three proofs that you can keep building. Read it every time the fear shows up.
A few lines worth replaying:
Work with Jackie Murphy
Free Workshop
