In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee mindset to Studio CEO identity.
If you’ve ever felt scared to sell, hesitant to market your studio, or unsure about investing in your growth, this conversation will challenge how you think about leadership in your business.
Jackie explains why resistance is actually a sign that you’re growing, why waiting to feel “ready” keeps you stuck, and why your thoughts and emotions—not your strategies—determine your results.
✔️ The difference between teacher mindset vs. Studio CEO mindset
✔️ The real reason studio owners struggle with selling
✔️ The leadership shift that changes how you show up in sales and marketing
✔️ Why successful studio owners stay committed even when results fluctuate
[01:30] The real reason studio owners get stuck when trying to grow
[06:45] The difference between the employee mindset and the CEO mindset
[12:30] Why selling feels uncomfortable—and how to fix it
[15:45] The biggest mistake studio owners make when marketing
[20:30] Why waiting for results before committing will keep you stuck
[23:40] Leadership during revenue fluctuations
[29:30] What actually transforms inside the Studio CEO program
✔️ Your identity determines your results. Strategy alone will not grow your studio.
✔️ Resistance is a sign of growth. Fear, doubt, and uncertainty mean you’re stepping into something new.
✔️ Selling is leadership. When you believe in your offer, inviting people into it becomes a privilege—not pressure.
✔️ Your energy matters more than your words in sales. People can feel hesitation and uncertainty.
“Your actions aren’t what create your results—your thoughts, emotions, and identity do.”
“Selling isn’t about convincing people. It’s about inviting them into a transformation.”
“Leadership means showing up even when the results aren’t there yet.”
FAQ
Why do yoga studio owners struggle with selling?
Many studio owners associate selling with being pushy or manipulative. In reality, effective selling is simply inviting people into a transformation that can help them.
How do I get more members in my yoga studio?
Growing your membership requires consistent marketing, confident selling, and strong leadership. Studio owners who show up daily to promote their offers and invite people into their community see the most growth.
How often should studio owners sell their offers?
Studio owners should be inviting people into their offers consistently—often daily—through marketing, social media, email, and in-person conversations.
What is the Studio CEO program?
The Studio CEO Program is Jackie Murphy’s coaching program designed to help yoga and Pilates studio owners grow their revenue, improve marketing, and step into leadership.
How do I know if I’m thinking like an employee instead of a CEO?
If you wait for results before committing, avoid selling because it feels uncomfortable, or look fo
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