Wendy Liebmann and Paco Underhill, founder of Envirosell, the behavioral research company, discuss how retail must respond faster to social change if it is to keep up with shoppers.
Wendy and Paco discuss:
- What shoppers expect now from retailers and brands
- What made a good store a decade ago does not work today
- How supply chain innovation opens the doors for curation, personalization, and localization
- Why internet shopping needs to “be beaten up”
- How effective leadership is about being on the “selling floor”
- Examples of best – and worst -- retail experiences
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