In this episode Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising.
They discuss:
- How to build a brand through continuous consumer and shopper research
- How to identify gaps in the marketplace that lead to new whitespace and growth opportunities
- Creating a distinctive brand voice and how to deliver it through packaging, ecommerce, and the retail shelf
- How small disruptor brands can take advantage of unique, distribution opportunities, from ecommerce and marketplaces to traditional retail
- The challenges of traditional retail merchandising when selling cross category solutions that shoppers want, and
- Emerging opportunities around wellness and aging
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