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Chef Troy Guard, founder of TAG Restaurant Group, joins the show to share how creating a vibe, embracing the unexpected, and mentoring talent have helped him grow multiple restaurant concepts across states. From dishwasher to executive chef, Troy reflects on his journey and how guest experience is driven by feeling—not formulas.

Zack and Troy discuss:

• Why “vibe” is the first thing he notices in a restaurant
• How to scale a brand while staying true to its soul
• The power of mentorship and opening doors for others
• Why hospitality is more than food—it’s emotion
• How to keep concepts fresh without losing consistency
• Why feedback and change go hand in hand

Tune in to hear how Troy’s people-first philosophy creates lasting guest impressions and sustainable growth.
 Thanks, Troy!