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Key Takeaways from This Episode:
- Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
- Customer Acquisition Cost (CAC)
- Payback Period
- Contribution Margin
- Kaak (Customer Acquisition Cost):
- Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
- Payback Period:
The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth. - Contribution Margin:
This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
