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Key Takeaways from This Episode:
- Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
- Customer Acquisition Cost (CAC)
- Payback Period
- Contribution Margin
- Kaak (Customer Acquisition Cost):
- Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
- Payback Period:
The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth. - Contribution Margin:
This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.
If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com
After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.
Click here to discover the 3 funnels that can help your health supplement business succeed.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
