Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster.
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Timestamps
00:00 - Why the New Seller Central UI Is Frustrating
00:43 - What Changed in the Main Navigation Menu
01:29 - Missing Sections: Products vs. Supply Chain
02:30 - Where Did Business Reports Go?
03:18 - Using the Sitemap to Locate Buried Tools
04:12 - Deprecated Bookmarks & Custom Analytics
04:52 - What Happened to Brand Analytics and Management?
06:13 - Upcoming Navigation Walkthrough Series
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