In this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.
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Timestamps
0:00 - The "Discount Addiction": Why brands over-rely on markdowns
1:30 - Felix Hoffman’s background at Zalando and the birth of 7Learnings
3:10 - What "Set it and Forget it" pricing actually costs your business
4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom
5:24 - Understanding Price Elasticity on a product level
6:35 - Is Dynamic Pricing a trust-killer for luxury brands?
7:56 - Why Pricing and Ad Spend must be optimized together
10:45 - Using Google Maps logic for retail growth
12:40 - Case Study: Decreasing discounts to increase sales volume
16:14 - Agentic Shopping: How AI assistants will change pricing forever
19:17 - Long-term forecasting: Managing stock and liquidation cycles
23:25 - Why Pricing is the #1 AI investment for Amazon sellers
25:03 - Advice for technical founders: Marketing vs. Product
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