Is social media helping the building industry—or hurting it? Matt Risinger joins Jake and Steve as the Three Social Media Amigos to roast Pete, the resident social media skeptic, and unpack what online platforms really mean for builders, architects, and building science pros.
The conversation draws a sharp line between the dark side of social media—misinformation, marketing noise, and ego-driven content—and its best potential: real information transfer, community, and better buildings through shared knowledge. It’s entertaining, honest, and occasionally brutal (especially for Pete), but it also raises serious questions about how we learn, teach, and influence in a digital world.
The takeaway? Social media can either amplify expertise or dilute it. The difference comes down to intent, integrity, and how we use the tools.
Pete’s Resources:
