Description

In this episode of The Landscaper’s Guide Podcast, Jack Jostes sits down with Abe Faria, General Manager of CMS Landscape (Chris Mark and Sons) in Massachusetts, a multi-generation landscape company that’s been operating since 1973. Abe shares how CMS has grown to over 50 employees by making hard—but strategic—decisions about who they serve and how they protect their team.

You’ll hear a candid conversation about identifying toxic or misaligned clients, the internal process CMS uses to evaluate them, and how the “Better Served By Others” (BSBO) framework helps preserve employee morale, improve service quality, and increase profitability. This episode is a must-listen for landscape and snow business owners who feel stretched thin, overworked, or trapped serving the wrong customers.

You’ll Learn:

• What “Better Served By Others” really means—and when to use it
• How toxic or misaligned clients impact morale and productivity
• A practical process for evaluating whether a client should stay or go
• How firing clients can actually improve service and profitability
• Why focusing on your best clients solves staffing and growth problems

Connect With Today’s Guest:

🌳 CMS Landscape (Chris Mark and Sons): https://cmslandscape.com/
👤 Connect with Abe Faria: https://www.linkedin.com/in/abram-faria-01aab81ba/
📸 Personal Instagram: https://www.instagram.com/cmslandscape/
🏢 Company Instagram: https://www.instagram.com/cmslandscape/
Email: abe@chrismarkandsons.com  

Get Started With The Landscaper’s Guide:

🎧 Watch the full episode + read the transcript:
https://landscapersguide.com/podcast/

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📅 See upcoming live and virtual events:
https://landscapersguide.com/events