How would you react if your FI spent half a million and 2 years developing a new app but after launching it, the customer satisfaction decreased? 7 non-obvious factors can either lead you to a digital breakthrough OR completely sabotage it.
Find out:
- What are the reasons why UX/CX efforts so often fail?
- How to identify and avoid these blindspots in time to protect the success of expensive, large-scale digitization projects?
- What’s the best way to bridge the gap between your financial brand and customer expectations?
- How to reach a digital banking beakthrough by implementing the right approach at seven levels of your business - culture, feedback, execution, design, value, brand promise, emotions.
Read the full article at UXDA's blog.
