Description

In this episode, host Richard Costello welcomes Barrett Sprowson, Senior Vice President of Sales and Marketing at Peterson, to discuss how sales leaders can navigate challenging market cycles with data-driven strategies and leadership experience.

Barrett has been at the forefront of real estate sales and marketing in Vancouver, with a track record of $2 billion in revenue and 3,500+ units sold. With experience spanning resort, luxury, and high-density urban developments, he brings a unique perspective on how market cycles shape sales strategies, pricing, and product development.

Key topics include:

• Data-driven sales strategies – How analytics inform pricing, floor plans, and marketing.
• Adapting to challenging markets – Lessons learned from market downturns and recoveries.
• The power of pre-sales – Why they matter and how to succeed when sales slow.
• Leadership through uncertainty – Building and maintaining high-performing sales teams.
• Real estate market trends – What today’s shifts mean for buyers, developers, and sales teams.
• Experience across market cycles – How past challenges shape today’s best strategies.

Tune in to hear Barrett’s expert insights on leading sales and marketing through market cycles with data and experience.