Description

In today's podcast we talk strategies for marketing beer to women with Kristen Bernier.  Kristen is a brand and communication strategist, and shares her insights on how breweries can grow sales in a challenging market. 

Key Topics

• How do identify what your brand is, what you stand for, and how to stand out from the crowd
• How to be intentional and build your brand 'on purpose' 
• Data points: 75% of buying decisions are made by women
• Tips and strategies: What breweries can do to appeal to women beer drinkers
• How to benchmark your marketing campaigns, and track a return on investment

Resources
Learn more about Kristen and connect with her
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