Interview with Grant Leboff on marketing strategy: 41 mins 24 secs.
Intro
- 3 questions to ask your marketing team - 1 min 06 sec
- 1 question to ask your core customer base - 4 mins 45 secs
- Invest or cut your marketing budget at this time - 7 mins 50 secs
- Where should marketing sit in the organisation - 11 mins 38 secs
- Resources; skill set of a marketing strategist - 17 mins 28 secs
- What data can we use to know our strategy is working - 23 mins 40 secs
- Short term wins or long term gain - 28 mins 42 secs
- Artificial Intelligence and future tools - 36 mins 43 secs
- End - 41 mins 24 secs
