It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If they don’t act fast, they’ll be headed for bankruptcy in no time.
Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own--for boys. But first, they’ll have to get the greenlight from CEO Merrill Hassenfeld, who has one cast-iron rule about new toys: No dolls.
Meanwhile, Mattel’s also about to make a play for the boys, as well: a hot boys’ toy that will cement the company’s status as the world’s top toymaker.
