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The panel tries to guess the man who coined the phrase ROCK AND ROLL. Alan Freed (December 15, 1921 – January 20, 1965). R.I.P. at last: Freed's ashes were originally in New York where he died, but ended up at the Rock and Roll Hall of Fame. After 12 years, the Hall asked his family to come get the ashes and find a new permanent place for them.