The holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine.
Back in October, I made some predictions about what I thought we'd see this holiday season. So, what exactly did happen? How did my predictions pan out?
In this episode of The Commerce Marketer Podcast, I sat down with Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect waffle.
In this episode, we discuss:
" Which predictions hit the mark and which ones whiffed.
" Email marketing strategies from the season.
" Amazon's share of online sales.
" When segmentation becomes a bigger factor during the holidays.
" Voice assistants and holiday shopping behavior.
" Why it was easier to shop in-store than on Amazon.
" Idea boxes and why did David made one.
You can see all of my holiday predictions here: http://multichannelmerchant.com/ecommerce/holiday-predictions-recap-did-i-hit-the-mark-or-shoot-my-eye-out/
Follow David on Twitter @DavidTaitelbaum
We welcome your feedback and invite you to share any topics you'd like to hear more about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing
And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via:
Apple Podcasts: https://itunes.apple.com/us/podcast/oracle-bronto-the-commerce-marketer-podcast/id1261010964
Google Play: http://castbox.fm/u/7536338
About this Podcast:
Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about ecommerce and email marketing trends, strategies, and what lies ahead for commerce marketers and retailers. And in true Bronto fashion, we'll have a little fun as well. Check back here or at http://www.blog.bronto.com for the latest episodes, and be sure to let us know what topics you'd like to hear about.
