Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources.
In this episode of The Commerce Marketer Podcast, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program, and successful tactics that can enhance the customer experience.
In this episode, we discuss:
" Ways retailers can effectively segment and scale with limited resources.
" A one day per month exercise that can enhance your email marketing program.
" Strategies to find the "hidden gems" inside of your emails.
" What question every CMO should be asking themselves.
" Ways to make your program better one step at a time.
" A personalization tool that Jared says can't be beat.
For more information on Bluecore, contact Jared or visit them online:
Jared@Bluecore.com | www.BlueCore.com | @Bluecore
We welcome your feedback and invite you to share any topics you'd like to hear more about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing
About this Podcast:
Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about ecommerce and email marketing trends, strategies, and what lies ahead for commerce marketers and retailers. And in true Bronto fashion, we'll have a little fun as well. Check back here or at http://www.blog.bronto.com for the latest episodes. Be sure to let us know what topics you'd like to hear about.
