Digitally-native consumers have raised the stakes on how retailers connect and engage with them. Is email or social the most effective way to reach them? And what tactics make those strategies work? No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers.
In this episode of The Commerce Marketer Podcast, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email and other online channels – and went from start-up to go-to dorm-decorating retailer.
You'll hear about:
• Which email marketing strategies best connect with digital natives.
• The email personalization tactics that generate the best return.
• What caused their shift in approach to website photography.
• How working with customers on social content led to big wins.
• The one thing that gave Dormify the greatest insight into its customers.
• Strategies for graduating customers from dorm to post-college décor.
To contact Nicole or learn more about Dormify:
Nicole@IdeallyThis.com | @NicoleMgardner | www.IdeallyThis.com | www.Dormify.com
We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest
And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.
